Tuesday 26 February 2013

We Are Catching Up

Figures released by the Audit Bureau of Circulations (ABC) regional newspaper sales survey in August 2012 shows that the MEN circulation (paid for copies) dropped 6.5% in the previous year, whereas the total MEN circulation ('paid-for' and 'given away free' copies) dropped a mammoth 13.2%.





Whilst this was reported in The Northerner in August 2012, our researcher does not remember it being reported in the MEN.

For The Northerners full report, please click on the following link:

http://www.guardian.co.uk/media/2012/aug/29/manchester-evening-news-abc-figures?INTCMP=SRCH

In actual numbers, the circulation for revenue generating 'paid-for' copies dropped from 57,000 to a measly 52,696, with the Northerner reporting this as one of the biggest year-on-year drops among the major regional evening newspapers.

The full ABC report can be found at

http://www.abc.org.uk/Search-Results/?type=all&SearchInput=manchester+evening+news&DisplayAll=

and it shows that the this is not a one-off drop, there has been a downward trend since at least 2010 when the total circulation was over 90,000 in 2010 to just over 78,000 for 2012.

Utilising complex Choughworld developed statistical analysis tools, we can for the first time reveal the future of the MEN. Our tools predict that the MEN will not sell a single copy by the end of 2014, making it as dead as a dodo.

However by contrast Choughworld, despite only being available for 2 months, has grown its readership from 1 to over 4 (4 for definite, but possibly up to 9) -a phenominal growth rate of at least 400%

We can therefore confidently state that we are catching up and will overtake them sometime in the future....well done everyone
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14 comments:

  1. Infirmus Cygnus26 February 2013 at 17:31

    I'd like to know if the MEV marketing department is staffed by cats. They don't do a lick at publicising the MEV.

    Too busy chasing spiders, I'll be bound. We need more of those Gdansk Shipyard mousers. Those Poles aren't afraid of a bit of hard work.

    ReplyDelete
  2. Anonymous26 February 2013 at 18:39

    Are you volunteering?

    ReplyDelete
    Replies
    1. Infirmus Cygnus26 February 2013 at 19:23

      I don't think I could afford to live on the wages they'd pay me.

      Delete
    2. scratching my head26 February 2013 at 19:52

      Wages, wages - hang on I have been doing all this for free, now I find out I could have claimed wages for writing this drivel, Chough, CHOUGH, CHOUGHHHHHHHHHHHH

      Delete
    3. Unknown26 February 2013 at 19:57

      I had rather assumed that, like the MEN, we were all amateurs.

      Delete
    4. Infirmus Cygnus26 February 2013 at 20:07

      It takes a special person indeed to come up with the type of content this site displays. You can't just cobble any old crap together and post it, otherwise you'd need an NUJ card.

      Delete
    5. scratching my head26 February 2013 at 20:59

      Are you using the term 'a special person' as an euphemism for someone who is slightly unhinged?

      Delete
  3. scratching my head26 February 2013 at 18:54

    Do we have a marketing department?

    Having been here from virtually the start, I don't remember seeing any departments, marketing or otherwise.

    Perhaps we should have one?

    ReplyDelete
    Replies
    1. Unknown26 February 2013 at 19:37

      There may have been a marketing department, at the beginning, and I may have forgotten to look after it.

      Anyway, it's amazing how long a cat can survive on a diet of other cats.

      Delete
  4. Unknown26 February 2013 at 19:39

    Choughworld has actually had 5760 pageviews since its inception, and had at least (and at most) 9 readers.

    ReplyDelete
    Replies
    1. scratching my head26 February 2013 at 19:50

      OK, a 900% increase in 2 months - even better, we'll catch them up faster

      Delete
    2. suwong26 February 2013 at 20:24

      I want more people to know about 'us' and the only way I can think of is 'word of mouth'. This site is funny, current and strangely addictive (I log on before and after work) I am now on a mission to mention it to everyone on my floor at work.

      Delete
    3. Unknown26 February 2013 at 20:43

      I'm starting to build up a reader profile.

      Likes or hates cats
      Interested in dog muck, chip pan fires and Bill Oddie
      rolls around on the floor at work

      Delete
  5. scratching my head27 February 2013 at 08:33

    Not forgetting an urge to deride the MEN and Daily Moan

    ReplyDelete

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